Case Study
From Zero to 6 Figures - A Year of Artistic Business Growth
You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …
Now, imagine being plugged into a team guiding you through it all step by step.
EMPOWERING you with all the knowledge, tools and training you need.
A completely bespoke experience that meets your business needs.
Our coaching and consultancy service will give you just that.
Introducing Haven Prints
Kristin's journey into the world of art and business has been an evolution of passion and entrepreneurial spirit, deeply rooted in her childhood.
Kristin recalls "Art was my number one joy, a love undoubtedly inspired by my mum's own artistic flair. I was the kid whose bedroom walls were a testament to hours spent with pencil and paper, and whose school diary doubled as a canvas, brimming with sketches and notes.
After nearly 20 years in corporate marketing the desire to create something of her own took hold. The arrival of her children was the catalyst.
Kristin says "The initial trepidation was overwhelming, but the drive to share my work and carve out my own niche was stronger. It's been a journey of self-discovery, reaffirming my belief that embracing change is as essential to business as it is to art. And I couldn't be happier with the decision to dive in."
The Problem
Before joining The Elevatory Kristin was feeling overwhelmed with what to do next to grow.
"It was like being stuck in a constant loop, trying to gain traction. There was this sense of flitting from task to task, without a clear direction for my energy and focus.
I had even taken several online courses, hoping to find some clarity. And while they were rich with information, they were missing a crucial element – feedback. There was no dialogue, no chance to sift through my specific business issues with someone.
That absence of interactive guidance left me second-guessing my choices and hesitant to take the bold steps I needed to stride ahead with assurance."
Joining The Elevatory®
Kristin eagerly delved into The Elevatory's client case studies and the success stories sparked a fire within her, igniting a strong desire to replicate the same achievements.
“Choosing The Elevatory was like choosing a compass for my business— I was searching for a clear, structured path to lay the foundations. I needed something that wasn't just a haphazard mix of advice but a step-by-step guide to get things started correctly and systematically.
The prospect of having seasoned experts at hand to help navigate through the inevitable snags was equally appealing. The idea of group coaching calls struck me as the perfect solution — a way to regularly tap into professional advice and a sounding board for the flurry of ideas I had."
The 4 core objectives at The Elevatory
One
FOUNDATIONS
Set your business up for growth now and into the future
Two
GROWTH
Increase your traffic, sales and profit
Three
AUTOMATION
Automate as much of your business as possible
Four
MINDSET
Have you firmly step into the CEO role of your business
Results
Kristin started with the Elevatory in August of 2022.
“Joining The Elevatory marked a pivotal moment in my business journey. I was at a juncture, uncertain of the path ahead for my business.”
Messaging
As you start your business journey, it's vital to pinpoint what makes you unique and stand out in the market. Understand your ideal clients, communicate with them effectively, and create strategies to reach them - these form the foundation for all your interactions.
Kristin notes "Anna was instrumental in this phase, providing the right questions and guidance to crystallise my focus and refine my pitch. Her approach is exceptional - not just providing answers but facilitating a process where I could discover them on my own. This method proved invaluable, helping me maintain the essence of my vision while gaining much-needed clarity.
Previously, I'd find myself sifting through a sea of YouTube tutorials and blog posts, trying to patch together solutions for gaps in my practical knowledge. While these resources provided a baseline, they couldn't instil the confidence I needed in the accuracy or currency of the advice."
At this point, Kristin made a huge decision to prioritise promoting and developing her own artwork over selling a range that included hers.
With her new direction in mind, Kristin started experimenting with her unique selling proposition and sales hooks on her website's hero images, aiming to discover the perfect fit for her customers.
Website
Kristin revamped her website entirely, enhancing it with a more robust filtering system and layout. This transformation aimed to assist potential customers in narrowing down choices and discovering the perfect piece.
Additionally, Kristin implemented funnels to nurture leads who visited her website and engaged with her lead magnet offer.
From virtually zero a year ago, she has now cultivated a warm audience of 1,600 people, providing her with a consistent base for repeated marketing efforts.
Traffic
Shopify store data shows visits up 600% YOY and now into the 000s per month.
Paid Ads - Meta
Kristin also learned to master Meta ads with Coach Caroline, a powerful tool that fueled her rapid growth.
Kristin notes "Despite my background in marketing and previous reliance on agencies for media buying and ad account management, working with Caroline from The Elevatory was a game-changer. Her profound mastery of the ever-evolving landscape of Meta ads and her ability to impart confidence has been nothing short of transformative. Managing my campaigns has gone from a task that I once delegated to agencies to one I now handle with assurance, all thanks to her invaluable mentorship."
Kristin's Meta account has an average ROAS of x7.5 over the last 12 months!
Paid Ads - Google
In tandem with mastering Meta, Kristin also navigated, implemented, and scaled her own Google Ads with guidance from Coach Jo.
Kristin notes: "Jo brings a wealth of expertise in navigating the technical maze and the constant flux of technical updates and glitches inherent to running a Google Ads campaign. Her oversight and troubleshooting support not only ensured that my technical setup was robust but also empowered me to masterfully optimise my campaigns over time. Her guidance was pivotal in leveraging Performance Max campaigns, laying a foundation for significant growth in my business. My Google Ads campaign has an average ROAS of 389% across the year."
Financials
Haven Prints skyrocketed from zero to six figures in under a year. In October 2022, revenue stood at just $69.00. Fast-forwarding a year, Haven Prints achieved an impressive $30k in revenue in October 2023 and $40k in November 2023!
The Future
After a year of groundwork and learning through trial and error, Kristin's next move involves crafting a detailed strategy for the upcoming year, leveraging the insights she's gained. Her clear objective is to generate substantial income from her business, paving the way to grow her team in 2024.
I'm eager to continue tapping into the wisdom of the coaching team at The Elevatory as I embark on this next chapter. Their guidance will be instrumental as I explore the full potential of Haven Prints in the year ahead.
Testimonials
★★★★★
5.0 Rating from 65 Google Reviews
"Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I have dived into Facebook ads which has been a revelation and I’ve even executed a pre launch launch! It is powerful to be right alongside other owners as they grow their businesses too. The support, the accountability and the candidness of our coaches is making a major difference to how I am working and my goals for the future.”
Erin Duncan | Erin Duncan Creative
“In the first 3 months I got more done than what I used to get done in a year. We have made so many incredible changes to improve both my sales and profit margin.
After just 2 months, I had a record month in sales."
“In two months, I have tripled my email subscribers, set up automations which have generated great sales (abandoned cart sequence and website pop-up) set up my first Facebook ad which is doing really well AND sold out of my pre-sales for my next book in a couple of hours!"
Jess Spencer | Adored Illustrations
Just 12 months in our sales are doubling year on year... we’ve jettisoned a product, relaunched our flagship product, rebranded our website, and overcome one of us unexpectedly being absent from the biz. This year we will totally be a AU$1,000,000 turnover business. What’s more we LOVE our biz again!
Jo Cumberbatch | Go Trovo Games
"I have been able to efficiently fast track my business to success within the niche Equestrian industry with a complete rebrand, new website, social media and marketing plan and fundamentally a better understanding of my numbers. If you are a business owner who needs to be inspired, educated and connected with like minded individuals to take your business to the next level, I cannot recommend joining the Elevatory journey enough!"
Kate Berry | Just Gorgeous Things
"This program has opened my eyes and helped me take my business to the next level. The assistance and support with FB ads, strategy and financial management has increased my sales month on month. I wouldn’t have been able to achieve what I have in the last six months without their help, they have reignited the passion and motivation I first had for my business, and I am excited for what is to come."
Gemma Bronzoni | The Nappy Society
"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before, but never to this extent (financially and emotionally)..but I am more than happy to report that the coaching has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!
Nikki Capp | The Cover Collective
