Ecommerce Case Studies
Get ready to feel inspired!
Explore how we've helped businesses just like yours increase sales, attract more customers, and optimise operations for sustainable growth.
Whether it’s getting started for success, refining brand messaging, launching data-driven ad campaigns, or automating sales processes, these success stories showcase what happens when you have the right team behind you.
WHEN STRATEGIC PLANNING MEETS TARGETEDAction
Dress Hire: Expanding Audience Reach & Boosting Revenue
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- Reworked brand messaging & website flow to broaden audience appeal and increase revenue potential.
- SEO updates implemented to improve search rankings and organic traffic.
- Custom landing pages created for A/B testing and ad performance optimisation.
- Launched Meta Ads campaigns, generating consistent online bookings at optimal cost per conversion.
- Improved Google Ads funnel, leading to a steady 5x ROAS across campaigns.
- Refined email flows to enhance the customer journey from first touchpoint to retention.
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Tea Brand: From Idea to Market – Launching a Standout Brand with Strong Sales
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- Conducted in-depth market research to position the brand uniquely within the competitive tea market.
- Developed a compelling USP & brand voice, differentiating it from competitors.
- Collaborated with a branding agency to create a distinctive visual identity.
- Built a fully optimised e-commerce website, complete with SEO & email marketing automation.
- First sales ads going live, with a marketing plan in place to ensure strong initial sales and sustained growth.
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Fashion House: Paid Ads Driving Seasonal Sales & Year-Round Growth
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- Immediate UX improvements implemented ahead of the peak holiday season to maximise conversions.
- Meta Ads launched, achieving a 5x ROAS in the first month—without relying on discounts.
- Google Ads campaign activated and continuously optimised for better performance.
- Local & online list-building strategy launched, driving warmer audiences both digitally and in-store.
- Long-term marketing & email retention strategy developed, supporting seasonal product launches and sustained engagement.
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Jewellery Brand: Survey Insights + Strategic Ads = Consistent ROAS Growth
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- Strengthened content strategy based on insights from a 300+ response customer survey, shaping ad content and guiding influencer & brand ambassador recruitment.
- Website optimised with improved menu navigation, search functionality, and category filters to enhance the shopping experience.
- Implemented site-wide SEO updates to boost organic visibility and long-term discoverability.
- Provided performance-based recommendations to scale Meta Ads with their existing agency.
- Launched Google Ads strategy, achieving a consistent ROAS of 8 for sustained sales growth.
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High-End Winter Fashion: Optimised Messaging & UX Driving Global Sales
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- Refined product messaging to highlight both functionality and emotional appeal.
- Website optimised with a focus on high-converting product pages and key benefits.
- Meta & Google Ads launched, achieving a 3-7X ROAS over multiple months from launch.
- Content strategy strengthened, incorporating additional models, UX enhancements, and video content.
- Successfully expanded into international markets, launching strategic ad campaigns for global reach.
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Dog Food Brand: Successful Launch with Ads & Smart Messaging Driving Daily Sales
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- Successfully launched a new brand to market, laying the groundwork for sustainable growth.
- Optimised ecommerce website, ensuring a smooth user experience and high conversion potential.
- Strengthened brand messaging & content strategy, creating a clear and compelling narrative across touchpoints.
- Developed and launched their first Meta Ads funnel, generating consistent daily sales from day one.
- Established a scalable marketing foundation, setting the brand up for long-term success in the pet industry.
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Luxury Scarf Brand: Smart Offers & Ads Boost Sales & AOV
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- Strategic upsell offer introduced, leading to 2-3x more sales per customer and a major lift in AOV.
- Google Ads campaign set up, now delivering X7 ROAS and driving consistent, profitable sales.
- Creative Meta ad testing expanded beyond the original niche, positioning scarves as luxury accessories & wall art to attract new audiences.
- Christmas gifting campaign launched, tying sales to a cause-driven initiative for increased seasonal engagement.
- Meta campaigns consistently delivering between 3-4 ROAS, supporting ongoing revenue growth.
- Enabled the founder to step away & take leave, while automated marketing strategies kept the business growing.
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ListenTO REAL CUSTOMER EXPERIENCES
Deep DiveINTO OUR PROCESS WITH THESE CASE STUDIES
MOREKind Words FROM CLIENTS
"Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I have dived into Facebook ads which has been a revelation and I’ve even executed a pre launch launch! It is powerful to be right alongside other owners as they grow their businesses too. The support, the accountability and the candidness of our coaches is making a major difference to how I am working and my goals for the future.”
Erin Duncan | Erin Duncan Creative
“In the first 3 months I got more done than what I used to get done in a year. We have made so many incredible changes to improve both my sales and profit margin.
After just 2 months, I had a record month in sales."
"This program has opened my eyes and helped me take my business to the next level. The assistance and support with FB ads, strategy and financial management has increased my sales month on month. I wouldn’t have been able to achieve what I have in the last six months without their help, they have reignited the passion and motivation I first had for my business, and I am excited for what is to come."
Gemma Bronzoni | The Nappy Society
"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before, but never to this extent (financially and emotionally)..but I am more than happy to report that the coaching has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!
Nikki Capp | The Cover Collective
“Nothing beats a regular virtual meet-up for building on ideas, sharing learnings, keeping on-track, debriefing on the ups and downs, in a forum of like-minded people. The group structure has been hugely effective - it comprises fellow product-based businesses and is facilitated by an e-commerce marketing specialist. I've experienced significant sales growth since joining the program six months ago - which is why I've re-signed for another six months."
Michelle Smith | Curated with Conscience
“In two months, I have tripled my email subscribers, set up automations which have generated great sales (abandoned cart sequence and website pop-up) set up my first Facebook ad which is doing really well AND sold out of my pre-sales for my next book in a couple of hours!"
Jess Spencer | Adored Illustrations
★★★★★
5.0 Rating from 69 Google Reviews
