Case Study
How This Visa Business Reached Its First 6 Figures
You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …
Introducing Home of Visas
Facing years of uncertainty until their permanent residency was approved, Fizah and Zahirah Ismail became highly motivated to deliver a visa application process for others that was simple but most importantly personalised and supportive.
"Each and every day we invest our time, commitment and passion to help others emigrating to Australia. We give our undivided support to each and every client. We work together and feel proud of our family-run business."
With a truly heart centred approach at its core - Home of Visas is a brand that is emotionally invested in every single family they work with – living and breathing their stories with one goal – uniting families on Australian soil.
The Problem
"We have always had big goals, but it was just the two of us and we needed more tools, insights and resources to support us on the next phase of our business journey. We were looking for a sounding board for our business decisions and growth plans. And we wanted a fresh perspective – and someone with growth mindset for the business."
Joining The Elevatory® Mastermind
"The Elevatory business presented very well, it was a business that had demonstrated its growth and something that us as a service provider, can emulate. Anna was welcoming, honest yet supportive, encouraging and keen to get involved in the nitty gritty of our business"
"Anna and The Elevatory Team have been very much a part of the business. Since the very beginning Anna has been very clear and detailed in terms of how she wants us to progress."
Results
Brand Position
Zahirah's journey with The Elevatory started with clarifying her brand positioning, niche and brand identity.
We conducted extensive market research and surveys into the visa market talking directly to the people they wanted to help. Based on these insights, Zahirah & Fizah went from a business that dealt with 'all visas' to niching in on serving 'families and their partners.
Not only did this give them a clearer focus and direction for everything from comms to marketing – but it also enabled them to create a business which aligned with their values, enabling more meaningful conversation with their clients.
Branding
Following this, we connected Home of Visas to one of our design partners who was able to bring their brand vision to life creatively with their logo, website, social media and other touchpoints.
Before
After
Zahirah noted that the volume of quality unique and referral leads increased significantly following their repositioning and rebrand which made it easier to provide firm quotes which then had a positive effect on the time from conversation to conversion.
"Our speed of conversion has noticeably reduced from being approximately 6 weeks, to being 14 days. The quality of leads are also better qualified as our brand communicates towards our niche audience."
SEO
Post rebrand we then conducted extensive SEO work on Home of Visas website - collectively these changes have led to their website traffic increasing by 600% month to month.
Sales Funnels & Ads
In the next phase of our work together we went on built out a phone funnel with Home of Visas which encouraged strong and qualified leads to book in for a free discovery call, generating conversions from the conversations.
A funnel that could be turned on and off to meet the lead flow needs of the business at any time.
With the guidance of The Elevatory Marketing Coach Caroline and an extensive bank of resources in The Elevatory's database, Zahirah then went on to set up and create her own Facebook Ads campaigns to fill her funnel.
For such a competitive industry, the campaigns drove low cost awareness and 28 phone leads in its first run for just $300!!!!
Marketing Strategy
With a newfound confidence in their brand, vision and our team giving them constant feedback Home of Visas have since gone on to embrace an incredible mix of marketing channels to reach their goals.
From Facebook, to offline marketing, partnerships, content marketing and local outreach – and most recently TV Advertising!
When they joined The Elevatory, they had no email list, and no strategy for generating leads on an ongoing basis – they now have over 300 quality warm contacts, a monthly newsletter readership at over 65% and a plethora of touchpoints to fill their funnels and pipelines.
The Future
Grow grow grow and unashamedly tell people about our business.
Home of Visas are currently running a high scale TV campaign in WA. And following this will be analysing their marketing channel mix to iterate and refine so they can increase ad budgets for their next round of growth.
