Case Study
Beauty Education Business Grows from Side Hustle to Main Hustle
You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …
Introducing The Skin Queen
Kelly's business started as a side hustle when she saw a gap in the education space within the professional beauty industry.
Having worked in the industry for over 5 years, she constantly had people asking her where she studied and how did she know so much. Alongside this she was repeatedly approached for help with Instagram marketing.
So, Kelly began her journey by creating a series of resources for beauty and skin clinics and slowly started to build a following. But she knew it could be SO much more!
The Problem
"Before I joined the Elevatory, I knew that I had potential to turn what I was doing into an actual online business & build a bigger audience, but I didn't know where to start at all."
"I was struggling a lot with imposter syndrome and feeling like, "who would buy from me?".
"All I knew was that I really wanted to grow my personal brand, help more people within the professional beauty industry & create an online business for myself where I could do what I'm passionate about every day."
Joining The Elevatory®
I was instantly drawn to The Elevatory after my first meeting with Anna as she had a process & strategies that worked across online, ecomm & bricks and mortar business which told me that they had great knowledge, experience & expertise with all things business processes! I am someone who loves processes & loves taking direction and this has been the perfect opportunity for me, I am so glad I took the leap!
Client Update 12 months in
Just a recap: In the first 6 months we built out the entire sales & marketing infrastructure for Kelly's business [website, funnels, emails & ads]. And by the end of the 6 months she started booking clients and making sales and was preparing to leave her job! [See her goals above]
Then three months later, Kelly:
- Launched a membership that had 30 paying members within its first month
- Grew her email list to 2500
- Grew her facebook group to over 1k members
- And she launched her signature program with 45 ladies signed up and $27,000 cash collected in a week!!
Now, a full year later - she's hit 6 figures!
Kelly's results are continuing to build with amazing momentum.
Her investment with The Elevatory is and will continue to compound.
Results
From branding, to my website, to developing my offer, copywriting, marketing strategy & so much more, I've completely upped my game across all areas of my business since first joining The Elevatory just 6 months ago now!
Brand Position & Core Offer
When Kelly started with The Elevatory our first big step was to help her create a strong brand identity and clear position in her marketplace.
We needed to clarify who exactly Kelly was going to BE in the marketplace, who she would be serving, the specific problem(s) she was solving and how she would be solving them.
After extensive market research, a work through of her current offers and tapping into her big picture vision– we cemented our approach.
From there we set about reworking the copy for her entire website with a clear vison and mission at the core.
Branding
Our next step was to connect Kelly to one of our design partners who brought Kelly’s brand to life across all platforms whilst we dove into her marketing!
"I've had many achievements in a very short space of time, but I think the biggest one for me personally would have to be rebranding and creating an amazing website that I am so proud of! I feel so confident to promote & market myself because I know my brand reflects professionalism whilst still showcasing who I am!"
Sales Funnels
With our brand position and core offer clear – our focus then turned to building Kelly’s brand presence along with building out an automated lead flow to make sales and book clients.
To do this we mapped out and built out 3 Funnels with Kelly:
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- A branding building funnel
- A list building funnel – which simultaneously sold low ticket resources
- And finally, a phone funnel – for her coaching services.
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With the guidance of The Elevatory Marketing Coach Caroline and an extensive bank of resources in The Elevatory's database, Kelly then went on to set up and create her own Facebook & Instagram Ads campaigns to fill her funnels.
Growth
How has your email list grown?
"It's gone from 0 to over 150 in less than 3 weeks!"
How has website traffic grown?
"I've had nearly 2500 views in less than 3 weeks"
Increase in revenue YOY?
"Last year in total I did about $2100 and I've done nearly $1k in 3.5 weeks and counting... and that’s before I’ve taken any sales calls!"
The Future
I’m now knee deep in launch mode with the coaching team – as I work on my new Membership.
I’m seriously ready to go full-time in my business. This is it!!
Testimonials
★★★★★
5.0 Rating from 65 Google Reviews
"Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I have dived into Facebook ads which has been a revelation and I’ve even executed a pre launch launch! It is powerful to be right alongside other owners as they grow their businesses too. The support, the accountability and the candidness of our coaches is making a major difference to how I am working and my goals for the future.”
Erin Duncan | Erin Duncan Creative
“In the first 3 months I got more done than what I used to get done in a year. We have made so many incredible changes to improve both my sales and profit margin.
After just 2 months, I had a record month in sales."
“In two months, I have tripled my email subscribers, set up automations which have generated great sales (abandoned cart sequence and website pop-up) set up my first Facebook ad which is doing really well AND sold out of my pre-sales for my next book in a couple of hours!"
Jess Spencer | Adored Illustrations
Just 12 months in our sales are doubling year on year... we’ve jettisoned a product, relaunched our flagship product, rebranded our website, and overcome one of us unexpectedly being absent from the biz. This year we will totally be a AU$1,000,000 turnover business. What’s more we LOVE our biz again!
Jo Cumberbatch | Go Trovo Games
"I have been able to efficiently fast track my business to success within the niche Equestrian industry with a complete rebrand, new website, social media and marketing plan and fundamentally a better understanding of my numbers. If you are a business owner who needs to be inspired, educated and connected with like minded individuals to take your business to the next level, I cannot recommend joining the Elevatory journey enough!"
Kate Berry | Just Gorgeous Things
"This program has opened my eyes and helped me take my business to the next level. The assistance and support with FB ads, strategy and financial management has increased my sales month on month. I wouldn’t have been able to achieve what I have in the last six months without their help, they have reignited the passion and motivation I first had for my business, and I am excited for what is to come."
Gemma Bronzoni | The Nappy Society
"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before, but never to this extent (financially and emotionally)..but I am more than happy to report that the coaching has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!
Nikki Capp | The Cover Collective
